How Can You Make Your Email Marketing Campaigns More Effective?

 Do you need assistance with optimising your email marketing campaign? As a London-based email marketing agency, we know a few things!

After reading this article, you'll have the skills and confidence to take the next steps necessary to take your email marketing campaign to the next level.

When you dissect a successful marketing campaign, you'll notice four distinct factors that contribute to its success.

To optimise your email marketing campaigns, consider the following four factors:

Email that is tailored to you

Headers with no ambiguity

A Strong Call To Action (CTA)

Email List Has Been Updated

Email Marketing with Personalised Emails

Trust is the foundation of customer relationships.

Addressing your clients by name and sending emails from the same address on a regular basis will aid in the development of this personal relationship.

Emotional triggers are important when personalising an email, as we discussed in our recent article, ‘Why your Social Media Strategy Sucks?' A relatable email that connects with its reader will generate a higher click-through rate and may even allow you to reconnect with customers who have dropped off your radar.

We live in a personalisation era, with 94 percent of businesses believing that it is vital to their future success.

To summarise, creating a relatable email that elicits emotional responses will help you build trust and a personal relationship with your customers.

Don't draw all of the attention to your product/service without also providing value.

Always put the customer first!

To improve email marketing open rates, use clear headers.

Headers are easily overlooked, but they are crucial.

If you're unfamiliar with the term "email header," it's a piece of HTML code that appears inside an email. It provides information such as who sent and received the email, allowing spam content to be identified by email services.

The importance of preheader text in showing the content of an email in the subject line before it is opened is also important. A strong and engaging preheader will increase the likelihood of a high open rate and a high conversion rate.

There are some legal requirements that you must follow when creating your email headers. The anti-spam law ensures that an email contains accurate information so that the recipient is not exposed to harmful or misleading content.

I suggest using an email marketing service like Mail Chimp that adds headers automatically so you don't have to worry about legal issues later.

To improve email marketing click rates, use a clear CTA.

A call to action (CTA) is required once your email has been opened in order to generate leads and potential sales.

A call to action (CTA) is a button or link that directs your reader to a specific page. The link may lead to more information about your product/service or to a landing page where they can generate more leads.

Your CTA button should be vibrant and stand out in the email right away. Using bright colours and positioning the button correctly will definitely help.

It is a cost-effective way to generate sales and provide value to your customers if your CTA is successful. A decent CTA button click-through rate is around 5.31 percent, which is more appealing than CTA text and other methods.

What should your CTA button look like?

Keep it neat and accurate.

Make use of the first person (not a rule but is recommended)

Instill a sense of urgency in your audience (fear of missing out)

Here are some excellent CTA button examples:

>Try it out for a month for free (Netflix)

>Today is the last day to get your FREE report (WordSream)

>Make a phone call (The Good Marketer)

For more examples, look at what the leading companies are doing to successfully convert customers on the internet.

Updated Email List Has to be used

You can't please everyone, unfortunately!

Even if your email marketing campaigns are personalised and engaging, people's interests shift, which you can't predict but must keep track of.

Inactive customer emails that do not communicate with your emails should be removed from your mailing list at least once a year. This can be done more frequently if you have a large list of emails that communicate well with your content.

But wait, there's still a chance!

If done properly, retargeting consumers with engaging content will result in conversions and higher click-through rates.

A message that asks, "Where have you been?" or "We miss you" is one way to do this. This will help you rekindle your relationship with the customer by making them feel valued. If you follow up with an incentive like a promotional discount or free shipping, you might be able to persuade them to return.

To show how much you care and want to hear from your inactive customers, send them multiple re-engagement emails.

Summary

 Without a solid plan of execution and a list of features to include, email marketing can appear to be very complicated.

The next email you send to a customer should be personalised, relatable, and emotionally engaging. The foundation of your email marketing campaign is establishing a trust relationship with your clients.

Then put yourself in the shoes of the customer and consider whether you can open the email. Don't mislead your email recipients by using unclear headers.

It's now time to transform visitors into consumers and generate revenue.

A CTA button should be noticeable, precise, and informative so that your customers know where they are being directed.

Finally, keep your mailing list up to date and retarget clients who aren't responding to your emails.

Visit The Good Marketer for publicity help with your next campaign. So, what exactly are you waiting for?