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How Can You Make Your Email Marketing Campaigns More Effective?

 Do you need assistance with optimising your email marketing campaign? As a London-based email marketing agency, we know a few things! After reading this article, you'll have the skills and confidence to take the next steps necessary to take your email marketing campaign to the next level. When you dissect a successful marketing campaign, you'll notice four distinct factors that contribute to its success. To optimise your email marketing campaigns, consider the following four factors: Email that is tailored to you Headers with no ambiguity A Strong Call To Action (CTA) Email List Has Been Updated Email Marketing with Personalised Emails Trust is the foundation of customer relationships. Addressing your clients by name and sending emails from the same address on a regular basis will aid in the development of this personal relationship. Emotional triggers are important when personalising an email, as we discussed in our recent article, ‘Why your Social Media Strategy Sucks?' ...
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Using Newsletter Influencers to Expand Your Business

Many agencies and digital tools reach the point where they decide that one method of grooming future customers could be through newsletters as goals are set and growth plans are discussed. There are certainly valid reasons for this, as there are numerous outstanding digital marketing newsletters to subscribe to. What is the plan, though? What is the purpose of some of these newsletters? It's not enough to send out a steady stream of business blog posts that appear to be written by virtual assistants with little experience in the field. That isn't going to work. What kind of material is required? The creative used, as with any medium, is entirely dependent on the target audience and the psychological triggers that audience will respond to. First, figure out who you're going after. This isn't too difficult for most digital agencies and tools, and I can get away with it because I'm usually targeting the same buyer personas, such as Digital Agency Network readers. Let...
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How Do Agencies Pick an Email Marketing Platform?

Some people think that email marketing is no longer relevant due to recent technological advances in the business world. Email marketing, on the other hand, as a well-established method of online marketing, has already demonstrated its cost-effectiveness. Because so many people use email, email marketing is still one of the simplest and least expensive ways to promote a company. You can increase brand awareness and sales for your company by implementing a well-thought-out email marketing campaign. Email marketing gives you complete control and allows you to communicate directly with your customers. Regardless of how simple email marketing is, it is widely acknowledged that working with an email marketing agency yields the best results. Email marketing is an effective channel for businesses in a variety of industries because of nimble agencies. To maintain a well-functioning email marketing strategy, digital agencies mostly rely on a few useful tools. Given the abundance of such tools o...
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